Privacy Policy


We at Wild Sage respect your privacy and are committed to protecting your personal data. The General Data Protection Regulation (GDPR) is a legal framework that sets out the guidelines for the collection and processing of data received from individuals via our website This privacy policy is meant to help you understand what data we collect, why we collect it, and what we do with it.

Visitors to the site are referred to as “user/you/your” and our company Wild Sage Srl is referred to as “we/us/our.” We process personal data as a Controller as defined by the European Union’s General Data Protection Regulation (GDPR). Accessing our website constitutes a use of the site and an acceptance of our Privacy Policy. All Services provided by our company are subject to the following Privacy Policy.


We collect data from you directly when you fill out a form, purchase a tour, make a booking, or communicate with us via email or social media. We also collect data from you when you use our website.  Your data is stored in a secure platform. We use your personal data for processing as outlined below or a reasonably compatible purpose. We do so as a Data Processor under Italian data protection law and we do not make independent decisions about how personal information is processed in order to provide the services to our customers. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact us using the details set out below.

Full name of legal entity: Wild Sage Srl
Email address:
Postal address: Via Alessandro d’Ancona 116; Firenze (Fi), Italy


Our website ( uses cookies to identify your preferences and to ensure the quality of our services. No personal information is available to us from the use of cookies (a cookie is a tiny text file stored on your computer); you can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

Please see our Cookie Policy.


We collect the personal information you voluntarily provide to us, including your name and email address, which you use to subscribe to our newsletter, receive our content, and/or purchase travel services. There is also other personal data we may collect detailed herein.

A) DATA USAGE: When you visit our website or when you check a box we collect some navigation information that may include your IP address, operating system, page views and other similar info. This data is used to analyze the use of our website, to deliver relevant content and advertising, and understand our users. Occasionally we will combine information from a number of clients and/or website visitors or letter/email writers; when this occurs, all identifiers are removed and the aggregate anonymous information cannot be linked to any specific individual. The legal basis for processing is our legitimate interest, namely monitoring and improving our website, marketing, and services.

B) CUSTOMER DATA: We may process user data, such as name, email address, address, telephone, credit-card number, and other relevant data as related to purchases of travel, tours and/or packages. In any case we only collect the personal data necessary for the purposes for which they are processed. We process this data to supply services to you, as well as to market other relevant goods and services to you. The legal basis for processing is consent and your affirmative action to enter into such a contract with us and/or the purchase and delivery of the contract between you and us.

C) USER DATA: We may process the personal information you provide us for the purpose of subscribing to our email notifications, free content, and/or newsletters, as well as communication data that you send to us through email, social media, or other posting and/or communication methods. We process this data for the purposes of communicating with you, to deliver relevant website content, and for the purposes of sending you marketing, content and/or emails. The legal basis for this process is consent or our legitimate interests, which is to grow our business and keep records which may be needed to pursue or defend a legal action.

D) MARKETING AND ADVERTISING: The above data may be used to send you marketing communications about our business or products. The legal basis for this type of processing is either consent or our legitimate interests in growing our business. We may send you such communications if you requested it and/or if you agreed to receive such communications. You may opt out of such communications at any time through the ‘unsubscribe’ button in each email or contacting us at

Any of the above data may be used to deliver advertisements to you, including Facebook Ads, Instagram, and/or other similar advertisements. We may also use such data to understand the effectiveness of our advertising. The legal basis for this type of processing is our legitimate interest to grow our business through marketing and advertising.

E) SHARING YOUR PERSONAL DATA: We do share your information with trusted third parties who provide support in running this website including any blog or newsletter, as well as those parties and services that help administer our business. Your data will never be shared with unrelated third parties. We may disclose your information to payment service providers, administrative and marketing providers, business advisors, or third parties if we sell or transfer parts of our company. Third parties we share your data with will keep it secure and respect your privacy under the law. We take steps to ensure these companies comply with the GDPR.

F) ANTI-SPAM POLICY: We comply with Anti-Spam laws. If you opt in to receive our newsletter, marketing, or other communications, the option to unsubscribe will be included in every email. If we sell or transfer any of our business or assets, certain information about our clients may be a part of that sale or transfer. In the event such sale or transfer results in a material change to this Privacy Policy, we will notify you.


We need to ask for and store your personal information for the legitimate intent to fulfill our contractual obligation of sending you communications regarding your transactions on our website or to fulfill our services. Your information is retained in our system until you ask for its deletion, or, we find it irrelevant for the purpose of this application. We collect information to provide better services to our users. To do so we require personal information, such as your name, email address. or telephone number to store with your account. For more information about how you can access, manage, or delete information associated with your account, contact us via email at Wild Sage Srl recognizes that the consumer marketing information we maintain must be used in responsible, beneficial ways and with respect to individual choice. All information collected by us is done for processing and promotional reasons, and all promotional material sent from us will provide customers with notice of their ability to opt out of our promotional activities.


We may transfer your personal data outside the European Economic Area (EEA) to third parties, such as Google, Facebook and Microsoft through social plugin and Google Analytics service. Where we do so, we ensure that we have adequate contractual and operational protections in place to safeguard that data and to ensure that any such transfers are lawfully made. By using our website or other services you are consenting to us making such a transfer. If you do not consent, you should not use the Service.


The present document is published on and is the Privacy Policy of the website. It is subject to changes or updates, and in case of substantial amendments we will publish a new Privacy Policy notice on the website. This document has been updated on 31/01/2023 in compliance to the EU Regulation 2016/679.